If you’re in the digital advertising industry, you may have come across AppNexus and Xandr. AppNexus is a cloud-based advertising platform that enables buyers and sellers to transact media more efficiently and effectively. Xandr, on the other hand, is a programmatic advertising company that provides advanced solutions for buying and selling digital advertising.
In 2018, AT&T acquired AppNexus and later rebranded it to Xandr. The overarching goal of the acquisition was to create a complete advertising solution for the modern digital world.
Xandr combines its expertise in programmatic advertising with AT&T’s vast data and distribution network to offer a suite of advertising solutions that spans across video, mobile, display, and TV.
So, what can Xandr do for you?
• Advanced audience targeting: With Xandr, you can target specific audiences using rich data insights and machine-learning algorithms that help you reach the right people at the right time.
• Cross-device targeting: Xandr enables you to reach audiences across different devices, including mobile, desktop, and connected TVs.
• Transparency: Xandr provides full transparency into the ad buying and selling process and the technology that powers it.
• Brand safety: Xandr uses advanced measures to protect your brand and ensure that your ads appear in brand-safe environments.
• Advanced analytics: Xandr provides powerful analytics tools that help you track and optimize your campaigns to drive better results.
Xandr’s programmatic advertising solutions come with a suite of features that enable you to maximize your ROI and scale your campaigns.
At wordpress.oiesu.com, we understand the importance of using advanced advertising technology to achieve your business goals. That’s why we partner with Xandr to provide our clients with access to the latest programmatic advertising solutions.
Whether you’re looking to target specific audiences, use advanced analytics to optimize your campaigns, or protect your brand, Xandr has the tools and expertise you need to achieve your goals. Contact us today to learn more about how we can help you leverage Xandr’s programmatic advertising solutions to reach your target audience.
