LinkedIn Ads are a great way to reach out to a highly targeted audience of professionals for B2B marketing. But, before diving into the world of advertising on LinkedIn, it is important to know the average cost of running LinkedIn Ads.
LinkedIn Ads are a part of pay-per-click (PPC) advertising, which means advertisers only pay when a user clicks on their ad. This varies depending on the objective of the ad, the targeting options, and the competition for ad space.
On average, the cost-per-click (CPC) for LinkedIn Ads is around $5-$6. However, this is just an estimate and the real cost could range from $2 to $7 or even more per click depending on your industry and competition.
LinkedIn Ads offer a variety of objective-based campaigns such as sponsored content, sponsored InMail, and text ads. The average cost varies for each of these campaigns, with sponsored content being the most costly followed by sponsored InMail.
Sponsored Content: The average cost-per-click for sponsored content varies between $5-$6. This campaign type is ideal for businesses wanting to promote blog posts, news, and thought leadership content.
Sponsored InMail: The average cost-per-send for sponsored InMail ranges between $0.80- $1. This campaign type is ideal for sending personalized messages to a targeted audience, which could be used for lead generation or event promotions.
Text Ads: The average cost-per-click for text ads varies between $2-$4. This campaign type is ideal for businesses wanting to promote their brand, product, or service on LinkedIn.
In conclusion, the average cost for LinkedIn Ads varies depending on the type of ad campaign and the targeting options utilized. For businesses with a limited budget, it is important to opt for cost-effective campaigns such as text ads or sponsored InMail. By targeting the right audience, businesses can reap the benefits of LinkedIn’s highly targeted advertising platform without breaking the bank.
